Color of the year?

First of all let me just say that I had absolutely no idea there were designated "colors of the year." So this intrigues me...

I ran across this article on Yahoo earlier talking about the color of 2010.

By the way, it's transporting turquoise...whatever that means.

Apparently it's going to blast the world into vacation mode all year long. Just what we need, a whole bunch of business people painting their offices, etc. transporting turquoise and taking lots of vacations. Way to encourage people to help the nation get out of the recession Pantone. Good job.

2009's color was mimosa yellow. I didn't know mimosas were yellow...

Anyway, Pantone said the purpose of that color choice was to put people in a hopeful mood.

So we're going from hopeful to fantasizing. This should work out well...